UU students create homelessness ad campaign

Have you spotted our ads in Belfast City Centre?

The awareness raising campaign was created by marketing students at Ulster University.

It’s all part of an education programme run by PANI (Publicity Association NI) and the university.

Each year PANI nominate a charity for the students to work with and last year the nominated charity was Welcome.

The students work with industry mentors from ad agencies to put together the campaign. The winning campaign goes live and we’re delighted to say PANI have secured free of charge ad placement.

We’d like to say a huge thanks to PANI and Ulster University for selecting Welcome and to all ad agency mentors, including Ardmore Advertising who have been instrumental in getting the campaign live.

And we would especially like to thank all the students who took part in the programme – all the groups put together compelling and engaging campaigns. We wish you all the best in your future careers.